It all started from an idea: To combine old-school tailoring with technology while making our products accessible and affordable.
In October 2015, SUITABLEE was launched. We didn’t have an office. We didn’t have a webpage. No one in the fashion industry knew about us. We had no fancy grants and startup money. But we did have the work ethic, the background, and the passion. Here we were, two engineers launching into the large world of custom suits.
Our first years were about proving the demand for affordable custom suits. We made it easy and accessible – we would spend time on the road fitting all types of customers at their homes and offices. Whether in the rain, snow – we spent two years as mobile tailors. It wasn’t easy but we stuck to it and persevered while learning all the intricacies about custom tailoring. We stuck to it spending countless hours by the sides of tailors understanding all the ins and outs about what made a perfect suit.
In this journey, we learned everything about suits and dress shirts. We developed a state-of-the-art platform on suitablee.com to help in the design process. We learned all about marketing and partnerships. And most importantly, we learned about our customers and what they wanted: Quality, speed, precision and affordability.
Today, we’ve taken deep dives into artificial intelligence, body scans and efficiencies to produce perfect-fitting garments at 50% of the price that our competitors can offer. Technology is what differentiates us from the pack – we’re efficient and have reduced errors and all the overhead needed to produce sick suits.
As we grow, our business model remains small and nimble. We will remain without any storefronts while exploiting showrooms across North America. Most of our customers remain online. Everything has been organic and through our sweat, blood and humility. Our customers shouldn’t be paying for our inefficiencies and rent.